SEO tool examples library

BrightEdge case studies and workflow examples

A curated collection of reported BrightEdge examples covering technical SEO fixes, local search programs, rebrand support, and automation-led workflows.

These are reported examples where BrightEdge is part of the workflow. Treat them as illustrative implementations, not isolated proof that the tool alone caused every outcome.

How to read this page

This page collects reported examples where BrightEdge is used in a meaningful SEO workflow. The goal is to show what kinds of problems the platform appears in, not to present a vendor-style “wins only” showcase.

BrightEdge highlights from included examples

These are selected takeaways from the examples collected on this page, not a standardized benchmark across all vendors.

Largest reported traffic lift

1,809%

Teradata glossary traffic over 12 months after a crawlability fix

Reported blog traffic growth

1,372%

National Tyres after blog and local SEO work

Reported non-brand keyword growth

30%

Meta during a rebrand-related SEO program

Reported local visibility gain

+44.5%

Stanley Steemer in Google 3-pack visibility

Reported revenue growth

+95%

American Licorice Company in the source story

Reported keywords moved to page one

1,700+

American Licorice Company

Examples in this collection

Teradata

Teradata: Reported glossary traffic lift after a crawlability fix

Key results

Traffic increase (5 months)

723%

Traffic increase (12 months)

1,809%

Workflow type

Technical SEO fix

Challenge

Teradata found that an important glossary section was coded in JavaScript in a way that limited crawler access. That made valuable content harder to discover through organic search.

How the tool was used

Using BrightEdge in the workflow, the team implemented a technical fix that exposed text links when JavaScript was disabled. The user-facing experience stayed the same, but search engines could better access the glossary content.

Results

The source reports a 723% increase in glossary traffic within 5 months, followed by 1,809% growth over 12 months. Traffic to the glossary reportedly grew from about 200 visits to 13,283 over the longer period.

Takeaways

This example is most useful as a technical SEO workflow case: a relatively focused crawlability fix appears to have unlocked meaningful traffic growth without a full content rebuild.

National Tyres and Autocare

National Tyres: Reported blog and local SEO growth

Key results

Blog traffic increase

1,372%

Page 1 rankings increase

171%

Non-brand keyword growth

35%

Challenge

National Tyres wanted to strengthen local visibility and drive more visits to physical locations across the UK. The company needed a clearer view of local search opportunities and content gaps.

How the tool was used

With BrightEdge tools in the workflow, the team combined local SEO analysis with blog and content development. They used the platform to identify search gaps and prioritize content that could support local discovery.

Results

The source reports a 1,372% increase in blog traffic in the first year, a 171% increase in page 1 rankings, and 35% growth in non-brand keyword rankings.

Takeaways

This reads less like a single-tool success story and more like a local-plus-content workflow example, where BrightEdge helped guide opportunity discovery and prioritization.

Meta

Meta: Reported non-brand growth during a rebrand

Key results

Monthly traffic increase

2x

Organic traffic growth

20%

Non-brand keywords growth

30%

Challenge

Meta's business marketing team wanted to grow non-branded search visibility while navigating a major corporate rebrand and managing a very large site section.

How the tool was used

The reported workflow combined content optimization, reporting, and technical SEO. BrightEdge was used for ranking analysis, content opportunity research, keyword tracking, and site auditing across a large subdirectory.

Results

The source says Meta doubled monthly traffic, increased organic traffic by 20%, and grew non-brand keyword visibility by 30% during the rebrand period.

Takeaways

This is best interpreted as a rebrand-support SEO workflow example, where BrightEdge appears as one part of a broader operational setup rather than a stand-alone cause of performance.

Stanley Steemer

Stanley Steemer: Reported local visibility gains during a market shift

Key results

Organic traffic increase

36%

Google 3-pack visibility

44.5%

Tracked keywords on page one

43%

Challenge

During the pandemic, Stanley Steemer had to adapt to changes in demand and search behavior while maintaining visibility for service-related local queries.

How the tool was used

The team used BrightEdge local analysis, dashboards, and automation to monitor search behavior across markets and adjust optimization efforts more quickly.

Results

The source reports a 36% increase in organic traffic, a 44.5% lift in Google 3-pack visibility, and 43% of tracked keywords ranking on page one.

Takeaways

This is a useful example of a local operations workflow under changing market conditions, with BrightEdge positioned as a monitoring and execution support layer.

American Licorice Company

American Licorice Company: Reported automation-led SEO growth

Key results

Organic traffic growth

240%

Revenue increase

95%

Keywords moved to page 1

1,700+

Challenge

American Licorice Company needed to support several ecommerce and marketing sites with a relatively lean team and limited resources.

How the tool was used

The reported workflow used BrightEdge for dashboards, keyword research, category opportunity discovery, and automation features that helped the team scale metadata and content processes.

Results

According to the source, the company moved 1,700+ keywords to page one, grew organic traffic by 240%, and increased revenue by 95%.

Takeaways

This example fits an automation-and-scale framing: BrightEdge appears in the workflow as a way for a smaller team to operationalize research and optimization faster.

Back to all case study collections

Ready to Find Your Perfect SEO Tools?

Stop wasting time and money on SEO tools that don't meet your needs. Let our analytics-powered algorithm match you with the perfect SEO software in just 30 seconds.

  • Compare 34 leading SEO tools including Semrush, Ahrefs and Moz
  • Find tools for keyword research, rank tracking, technical SEO and more
  • Get personalized recommendations based on your specific needs
Find Your Perfect SEO Tools Now

No registration required. 100% free to use. Unbiased recommendations.

SEO professionals analyzing digital marketing tools and software for optimal website performance