Cox Automotive
Cox Automotive: Reported enterprise gains from redirects and rendering fixes
Key results
Organic visits increase
17%
Traffic lift from redirects
10%
Organic lift after JS fix
8%
Challenge
Cox Automotive needed to manage SEO across large automotive web properties while handling technical changes that could materially affect crawlability and traffic.
How the tool was used
The workflow described in the source combines Lumar Analyze, technical prioritization, redirect work, and JavaScript rendering fixes across enterprise-scale properties.
Results
The source reports a 10% traffic lift from a redirect project, 8% organic growth after JavaScript fixes, and 17% year-on-year growth for Kelley Blue Book.
Takeaways
This is a strong technical-enterprise workflow example, especially because the wins are tied to concrete implementation areas rather than vague platform claims.
