SEO tool examples library

Moz workflow examples and case studies

A curated collection of reported Moz examples covering core SEO workflows, local listings work, keyword research, and share-of-voice tracking.

Important: the underlying source set is not limited to pure Moz Pro stories. It mixes examples involving Moz Pro, Moz Local, and STAT, so this page should be framed as Moz workflow examples rather than a strict Moz Pro-only collection.

How to read this page

This page is deliberately broader than the URL slug. It is a library of reported Moz-led workflows, not a vendor-style page pretending every example is a clean Moz Pro-only implementation.

Moz highlights from included examples

These are selected takeaways from the examples collected on this page, not a standardized benchmark across all vendors.

Reported organic traffic growth

44%

Tinuiti client work year over year

Reported listing impression growth

68%

GPO with Moz Local at national retailer scale

Reported local visibility gain

150%

Coalmarch for home service clients

Reported share-of-voice growth

2x

R/GA using Moz plus STAT-led workflow

Reported new backlinks

625+

Tinuiti over a 2-month period

Reported keyword research time saved

20h/year

Virtru with Moz keyword research workflow

Examples in this collection

Tinuiti

Tinuiti: Reported agency-side growth using Moz Pro workflows

Key results

Organic traffic increase

44%

Target keywords on page 1

95%

New backlinks

625+

Challenge

Tinuiti needed an SEO workflow that could support link research, keyword research, and crawl insights across many client engagements.

How the tool was used

The agency used Moz Pro as a core part of its service workflow, especially for research, link analysis, and crawl-driven optimization.

Results

The source reports 44% year-over-year organic traffic growth, 95% of target keywords on page 1, and 625+ new backlinks over a two-month period.

Takeaways

This is a straightforward Moz Pro workflow example centered on agency execution rather than a single isolated tactic.

GPO

GPO: Reported local listing gains at national scale with Moz Local

Key results

Click-to-calls increase

26%

Listing impressions increase

68%

Duplicate listings closed

3,900+

Challenge

GPO needed to manage local search accuracy for a retailer with more than 3,000 locations, where inconsistency and duplicates could limit performance.

How the tool was used

The agency used Moz Local to distribute listing data, identify duplicates, and manage local search data more efficiently at scale.

Results

The source reports a 26% increase in click-to-calls, a 68% lift in listing impressions, and the closure of more than 3,900 duplicate listings.

Takeaways

This is one of the clearest examples of why the page should be framed as Moz workflows, not strict Moz Pro-only case studies.

Coalmarch

Coalmarch: Reported local visibility gains using Moz Pro

Key results

Local organic traffic increase

15%

Local search visibility increase

150%

Time to acquire new links

-47%

Challenge

Coalmarch needed to improve local visibility and workflow efficiency for home service clients while keeping tool overhead manageable.

How the tool was used

The agency used Moz Pro for local keyword tracking, competitor link analysis, and visibility measurement against direct competitors.

Results

The source reports 15% local organic traffic growth in four months, a 150% increase in local search visibility, and a 47% reduction in time to acquire new links.

Takeaways

This is a good example of Moz Pro used in a local-agency workflow rather than a generic vendor performance story.

R/GA

R/GA: Reported share-of-voice recovery using Moz Pro and STAT

Key results

Share of voice increase

2x

Organic search traffic increase

27%

Market share growth

0.35% to 10%

Challenge

After a domain migration, R/GA needed to help a healthcare client recover visibility, rebuild lost signals, and identify ranking opportunities.

How the tool was used

The team used Moz Pro for crawl and backlink analysis and STAT for share-of-voice and ranking analysis.

Results

The source reports a 2x increase in share of voice, 27% year-over-year organic traffic growth, and market share growth from 0.35% to nearly 10% over four months.

Takeaways

This case reinforces the broader Moz ecosystem framing because the workflow clearly spans Moz Pro and STAT together.

Virtru

Virtru: Reported keyword research efficiency gains with Moz

Key results

Organic traffic increase

40%

Time saved on keyword research

20 hours/year

Implementation period

12 months

Challenge

Virtru wanted a more efficient way to prioritize keywords and reduce spreadsheet-heavy research work.

How the tool was used

The team used Moz Keyword Explorer to identify, evaluate, and prioritize keyword opportunities in one workflow.

Results

The source reports a 40% year-over-year increase in organic traffic and roughly 20 hours saved annually on keyword research.

Takeaways

This example fits a keyword-research-led workflow and helps balance the collection beyond agency and local use cases.

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