Cheqmark
Cheqmark: Measuring NoForm chatbot impact with Plerdy
Key results
Unique Page Views
+67%
Unique Clicks
+90.64%
Reported Conversion Lift
Up to 200%
Challenge
Cheqmark, a platform for checklist creation, wanted to improve website performance metrics and reduce dependence on traditional support channels. The challenge in this example was not just implementation, but also measuring how a chatbot changed user behavior across the site.
How the tool was used
Cheqmark implemented the NoForm AI chatbot and used Plerdy's analytics tools to measure the impact of that rollout. Plerdy acted as the measurement layer, tracking behavior before and after implementation through heatmaps, click analysis, and broader user behavior data that helped the team refine placement and usage.
Results
The case reports a 67% increase in unique page views, a 56.17% boost in homepage traffic, a 90.64% increase in unique clicks, and conversion improvements of up to 200% on some template pages. It also reports a 50% decrease in 'Contact Us' page views and a 40% decrease in 'Contact Us' link clicks, suggesting lower reliance on direct support paths.
Takeaways
This is not a pure 'Plerdy caused the growth' story. It is better framed as an analytics example where Plerdy was used to measure and optimize the impact of a separate chatbot implementation.
