Semrush case studies and customer examples

This page collects public Semrush examples that show how the tool tends to appear in real workflows, from local SEO and content planning to enterprise reporting, internal linking and agency operations.

What Semrush is usually used for

In the examples collected here, Semrush shows up as a broad operational platform: keyword research, competitive analysis, reporting, content planning and internal linking workflows.

Patterns across these examples

The strongest recurring pattern is breadth. Semrush appears less as a single-purpose tool and more as a system teams use to centralize SEO work across multiple functions.

Who this page is most useful for

This page is most useful for agencies, in-house growth teams and companies comparing all-in-one SEO platforms rather than highly specialized point tools.

Semrush highlights from included examples

These are selected takeaways from the examples collected on this page, not a standardized benchmark across all vendors.

Largest reported traffic increase

460%

Mobile organic growth in the Edelweiss Bakery example

Largest reported revenue increase

2,964%

In the Hepper content-led e-commerce case

Reported share of voice increase

20%

Across 18 countries for AutoScout24

Reported operational efficiency gain

30%

In the BlueGlass agency workflow example

Reported impression increase

124%

In the Picsart internal-linking example

Time saved

4 hours/week

Also reported by Picsart

Included Semrush examples

These examples vary by company size, country and use case, so they are best read as directional evidence of how Semrush is used in practice rather than as a standardized performance benchmark.

Edelweiss Bakery

Edelweiss Bakery: Local SEO and e-commerce optimization example

Key results

Reported mobile organic traffic increase

460%

Implementation period

7 months

Workflow focus

Local SEO, blog, and e-commerce

Challenge

A local bakery needed better online visibility and a stronger search presence to support both local discovery and site performance.

How the tool was used

The case describes a multi-stage agency workflow covering technical SEO, keyword research, competitor analysis, blogging, and e-commerce optimization. Semrush appears as a broad research and tracking layer across that process.

Results

Over seven months, the case reports a 460% increase in mobile organic traffic together with better keyword rankings. This is best understood as an agency-led local SEO engagement that used Semrush across multiple tasks.

Takeaways

This example shows Semrush in a broad small-business workflow rather than as a single-purpose tool or isolated growth driver.

AutoScout24

AutoScout24: Enterprise share-of-voice monitoring across 18 countries

Key results

Reported share of voice increase

20%

Countries managed

Reporting cadence

Weekly

Challenge

AutoScout24 needed a way to monitor and respond to search changes across many countries, languages, and local markets without losing visibility into market-level performance.

How the tool was used

The published story focuses on Semrush Enterprise as a reporting, monitoring, and competitive tracking layer. Weekly reporting and faster analysis of Google updates were central to the workflow.

Results

The case reports a 20% increase in share of voice across markets after implementation. The main signal here is enterprise workflow support at scale, not just one isolated SEO tactic.

Takeaways

This is one of the clearest multinational enterprise examples in the Semrush cluster.

BlueGlass

BlueGlass: Centralized agency workflow example with Semrush Enterprise

Key results

Reported operational efficiency increase

30%

Reported average ROI improvement

10%

Workflow focus

Centralized agency operations

Challenge

BlueGlass needed to streamline SEO operations across clients while reducing process fragmentation and tool sprawl.

How the tool was used

The case positions Semrush Enterprise as a central operating layer for keyword tracking, competitive analysis, and content-related workflows across the agency.

Results

The story reports a 30% increase in operational efficiency and a 10% average ROI improvement on SEO projects. This is best read as an agency operations case, not a pure traffic-growth case.

Takeaways

This example is useful for understanding Semrush as a workflow centralization platform inside agencies.

Wix Blog

Wix Blog: User-intent content strategy example

Key results

Traffic signal

Thousands of new monthly clicks

Workflow focus

User-intent content strategy

Primary use case

Keyword and intent analysis

Challenge

Wix needed a stronger understanding of user intent to align blog content with what people were actually searching for.

How the tool was used

The case describes Semrush being used to analyze keyword intent patterns and shape content decisions around more relevant topics and search behavior.

Results

The story reports thousands of new monthly clicks after the content strategy was improved. This is a useful content-planning example, though the outcome is less tightly quantified than some other entries here.

Takeaways

This entry shows Semrush in a content strategy role, especially for teams trying to connect keyword data with intent-driven publishing.

Tuff Agency

Tuff: Market research and business development example

Key results

Annual recurring revenue

$5 million

Partnership proposal success rate

75%

Growth period

3 years

Challenge

Tuff wanted stronger market research and opportunity discovery to support client strategy and agency growth.

How the tool was used

The case frames Semrush as a research and positioning tool that helped the agency identify market opportunities, refine client targeting, and support service expansion.

Results

The story reports growth to $5 million in ARR and a 75% success rate on partnership proposals over three years. Because the example blends agency growth and client strategy, it is best treated as a business-development workflow example.

Takeaways

This is a broader strategic-use example rather than a narrow SEO execution story.

Hepper

Hepper: Content-led e-commerce growth example

Key results

Reported product sales revenue increase

2,964%

Growth period

2 years

Workflow focus

Content marketing

Challenge

Hepper needed a content strategy that could both rank well and support product sales growth in e-commerce.

How the tool was used

The case describes Semrush being used within a content marketing workflow focused on SEO-informed publishing and conversion-aware content strategy.

Results

The story reports a 2,964% increase in product sales revenue over two years. This is the strongest revenue number in the dataset, but it should still be read as a broader content-marketing case rather than a pure tool-attribution claim.

Takeaways

This is a strong content-to-commerce example and one of the clearest bottom-line outcomes in the Semrush cluster.

Picsart

Picsart: Internal-linking automation example at scale

Key results

Reported click increase

20%

Reported impression increase

124%

Time saved

4 hours/week

Challenge

Picsart needed a more scalable way to manage internal linking across a very large multilingual site without spending excessive time on manual placement.

How the tool was used

The case centers on Semrush Enterprise's Link Recommender as an internal-linking workflow automation layer that replaced a far more manual process.

Results

The story reports a 20% increase in clicks, a 124% increase in impressions to linked pages, and around four hours saved per week. This is one of the clearest feature-specific workflow examples in the dataset.

Takeaways

This example is especially valuable for teams evaluating Semrush as an operational automation layer rather than just a research platform.

Compare Semrush against other SEO tools

If you are deciding between Semrush and other platforms, use these examples as context, then narrow your shortlist based on your workflow, team structure and budget.

Find your best-fit SEO tool