Openreach
Openreach: Accessibility and quality improvements alongside traffic growth
Key results
Traffic range
250K to 450K+
Quality assurance score
76.2% to 97%
Reported team efficiency
+20%
Challenge
Openreach needed to improve digital quality, accessibility, and team efficiency while supporting a broader effort to strengthen its long-term digital presence.
How the tool was used
The published case describes Siteimprove being used for accessibility improvements, quality assurance checks, and more efficient issue handling across the site. The platform appears here as a digital quality and governance layer rather than a narrow SEO-only tool.
Results
The case reports traffic growth from 250,000 to over 450,000 visits, quality assurance improvements from 76.2% to 97%, and a 20% increase in team efficiency. Because the story spans multiple improvement areas, it is best read as a digital quality workflow example.
Takeaways
This example fits the cluster as a broader accessibility and quality case, not just an SEO performance story. The main value is how Siteimprove supported cross-functional digital improvement.
