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SE Ranking
SE Ranking
By SE Ranking
SE Ranking Product Details
"After trying SE Ranking for over a year, I realized this suite of tools is powerful and easy to use at the same time."
— Shubham Singh
Here's what I love about SE Ranking - it's like the Goldilocks of SEO tools. Not too basic like the free stuff, not overwhelmingly complex like the $500/month enterprise platforms. Just right for most people actually doing SEO work. You get keyword research, rank tracking, site audits, competitor analysis, and automated reporting all in one clean dashboard. Best part? Everything actually works together instead of feeling like five different tools duct-taped together.
Free Trial
14 days
Pricing Plans
4
Integrations
7+
SE Ranking in Action
Watch this comprehensive walkthrough to see how SE Ranking works in real scenarios
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Key Features
Keyword Research & Discovery
SE Ranking's keyword tool is really good at finding opportunities your competitors probably missed. Type in any keyword and you'll get emerging search trends, untapped keyword ideas, and accurate search volumes with difficulty scores. You can group related keywords, filter by questions, and build entire content strategies. What makes it click for most people is how intuitive it is - you don't need to be a keyword research ninja to find gold here.
Position Monitoring & Rank Tracking
Track your rankings daily across different search engines and locations. SE Ranking checks your positions every day, shows you changes over time, and lets you stack yourself up against competitors. You can monitor desktop and mobile separately, set up local tracking for specific cities, and get alerts when something big changes. The historical data graphs make it dead simple to spot trends and actually see if your SEO work is paying off.
Website Audit & Technical SEO
This is probably SE Ranking's strongest feature. It crawls your whole site looking for problems - broken links, slow pages, duplicate content, missing meta tags, all that stuff. But here's what makes it awesome: it doesn't just tell you what's broken, it tells you HOW to fix it with step-by-step instructions. Even if you're not super technical, you can actually follow along and fix issues yourself. People rave about this feature constantly.
Competitor Analysis
Want to spy on your competitors? SE Ranking shows you what keywords they're ranking for, how much traffic they're getting, their backlink profiles, and what content is working for them. You can compare yourself against up to 5 competitors at once and spot gaps in your strategy. It's solid competitive intel, though some folks mention it can be limited with certain search engines. For most markets though, it gets the job done well.
Automated Reporting
This is where SE Ranking really shines according to agencies. The platform generates beautiful white-label reports automatically and sends them to clients on whatever schedule you want. You can brand them with your logo, pick which metrics to show, and create different templates for different clients. It saves agencies literally hours every week - no more copying data into PowerPoint at midnight before a client call.
Backlink Checker & Monitoring
See who's linking to you (or your competitors) with detailed insights into link quality and how you stack up. SE Ranking tracks new and lost backlinks, flags potentially harmful links, and helps you find link building opportunities. You can also peek at competitor backlink strategies to find potential targets. The backlink database isn't as massive as Ahrefs, but it's solid for most SEO needs.
On-Page SEO Checker
Get specific recommendations for optimizing individual pages. The checker analyzes your content against top-ranking competitors and tells you exactly what to fix - keyword usage, content length, meta tags, headings, the works. It's like having an SEO consultant review every page and hand you a checklist. Perfect for content teams who want to make sure pages are optimized before hitting publish.
Local SEO Tools
If you're doing local SEO, SE Ranking includes tools specifically for tracking local rankings, managing your Google Business Profile, and monitoring local search performance. You can track rankings by city or region, see how you show up in the local pack, and compare against local competitors. Really useful for agencies juggling multiple location-based clients.
What SE Ranking Does Best
Pricing
Choose the plan that fits your business needs
Free
$0
Beginner individual user
Essential
€59
/month
Small business/Small marketing team
Pro
€109
/month
Medium agency/Internal SEO team
Business
€235
/month
Large agency/Company with extensive online presence
SE Ranking Integrations
Connect with 7+ popular platforms
Google Analytics
Analytics
Google Search Console
Search Performance
Google Ads
PPC
Zapier
Automation
Slack
Communication
Trello
Project Management
SE Ranking Pros and Cons
An honest assessment of strengths and limitations to help you make an informed decision
Strengths
SE Ranking's biggest win is nailing the balance between being powerful and actually usable. It's got enough features for serious SEO work but won't make your brain hurt learning it.
- Stupid easy to use - the interface just makes sense from day one
- Incredible value - you're getting a full SEO toolkit for less than half what Semrush costs
- Automated white-label reports that actually look professional and save hours every week
- Keyword research tools that help you find opportunities others miss
- Daily rank tracking that's accurate and doesn't make you wait around
- Site audits that don't just find problems but tell you exactly how to fix them
- Solid competitor analysis for figuring out what's working in your niche
- Customer support that responds fast and actually solves problems
- Clean interface that doesn't overwhelm you with unnecessary bells and whistles
- Perfect for agencies - easy to organize and switch between client projects
- On-page checker gives you a literal checklist of what to optimize
- Local SEO features included without extra fees
- 14-day free trial (no credit card needed) so you can actually test it properly
- Regular updates based on what users actually ask for
- Backlink tools that cover what most people need
- Integrations with Google tools work smoothly without glitches
Limitations
No tool is perfect, and SE Ranking definitely has some weak spots you should know about before committing.
- Data can be sketchy for really niche or low-volume keywords
- Backlink database is smaller than Ahrefs or Majestic - you'll feel it if backlinks are your main thing
- Learning curve for advanced stuff - beginners need time to master everything
- Fewer integrations than bigger platforms like Semrush
- Some users find the backlink tools less intuitive than other features
- Not as feature-packed as enterprise solutions if you're managing hundreds of sites
- Reporting is good but might not cut it for massive agencies with complex needs
- Sometimes data gets weird for certain search engines or regions
- Credit limits on cheaper plans can bite you if you're running lots of audits
- Mobile app is pretty basic compared to the desktop version
- Keyword database is solid but smaller than the big dogs
- Occasional bugs and glitches - support usually fixes them but still annoying
- Missing some cutting-edge features that SEO nerds might want
- Content optimization isn't as advanced as dedicated tools like Surfer
- API access and automations are limited on lower tiers
What Users Say About SE Ranking
The SEO community loves SE Ranking for making complex work feel manageable. People constantly mention the intuitive interface - you can jump in and start getting value immediately instead of spending weeks figuring out where everything is. The automated reporting gets huge props for saving time and making clients happy. Small to medium agencies especially appreciate paying way less than Semrush or Ahrefs while still getting most features they actually use. Customer support gets high marks too - quick responses and people who actually help instead of just copy-pasting KB articles. The complaints? Some users say data quality can be iffy for super niche keywords or smaller markets. There's definitely a learning curve to master ALL the features, though most agree the basics are easy. A few larger operations mention it might not have the advanced analytics that enterprise platforms offer. But with a 4.7/5 value-for-money rating, most people feel they're getting way more than they're paying for.
Who Should Use SE Ranking?
SE Ranking is absolutely perfect for small to medium agencies who need real SEO tools but can't justify dropping $300-500/month on enterprise platforms. If you're managing 5-20 clients and need solid keyword research, rank tracking, site audits, and client reporting, this is your sweet spot. It's also great for in-house marketing teams at growing companies - you get everything essential without needing a PhD to use it. Freelance SEO folks love it because pricing scales reasonably as you take on more clients. For businesses just getting serious about SEO, SE Ranking hits that perfect balance - you're not paying for crazy advanced features you don't understand yet. Where it might not fit: if you're an enterprise managing hundreds of sites with super complex international SEO, you might outgrow it eventually. Same if you're obsessed with having the absolute biggest backlink database or need bleeding-edge AI features. But for 90% of businesses doing real SEO work - especially those who don't want their tool budget eating half their profit - SE Ranking absolutely nails the sweet spot between what you can do and what it costs.
See Real Results from SE Ranking Users
Discover how businesses achieved measurable success with SE Ranking
View All SE Ranking Case Studies →