Jump to Section
Moz Pro
Moz Pro Product Details
"Moz Pro could accurately be described as a pioneer in the search engine optimization (SEO) space."
— Rob Marvin
Here's what makes Moz Pro special - it's been in the SEO game since 2004, so they've had time to really figure things out. While newer tools are trying to do everything, Moz focuses on doing the core SEO tasks exceptionally well. Their Domain Authority metric has basically become the industry standard for evaluating website quality - even people who don't use Moz talk about DA scores. The platform combines keyword research, link analysis, site audits, and rank tracking in a way that actually makes sense. Plus, they're known for their educational resources - their blog and Whiteboard Friday videos have taught thousands of people how to do SEO properly.
Free Trial
30 days
Pricing Plans
5
Integrations
6+
Moz Pro in Action
Watch this comprehensive walkthrough to see how Moz Pro works in real scenarios
Loading video...
Key Features
Keyword Explorer
This tool consistently gets praised as one of the best keyword research tools out there. Type in any keyword and you'll get accurate search volumes, difficulty scores, and opportunity ratings that actually match reality. What really sets it apart is the organic CTR data - it shows you how many people actually click on search results for that keyword, not just how many people search for it. Some high-volume keywords don't get many clicks because Google answers them right in the SERP, and Moz helps you avoid wasting time on those. You can also build keyword lists, group related terms, and prioritize based on actual potential rather than just volume numbers.
Link Explorer
Moz built one of the largest link indexes on the web, and Link Explorer gives you access to all of it. See who's linking to any website, analyze anchor text distribution, check link quality with Domain Authority and Page Authority scores, and identify new link building opportunities. The tool updates its index regularly and shows you both new and lost backlinks. What's really useful is the spam score metric - it helps you identify potentially toxic links before they hurt your rankings. You can also compare link profiles between multiple sites to see where your competitors are getting links that you're not.
Domain Authority (DA) and Page Authority (PA)
These are Moz's signature metrics, and they've become so widely used that people treat them like industry standards. DA predicts how well a website will rank on search engines (0-100 scale), while PA does the same for individual pages. Everyone from agencies to in-house teams uses these scores to evaluate link quality, assess competitor strength, and prioritize outreach targets. The scores are calculated based on dozens of factors including linking root domains, number of total links, and MozRank. While they're not official Google metrics, they're incredibly useful for getting a quick read on website authority.
Site Crawl
Moz's site audit tool crawls your website and identifies technical issues that could hurt your SEO. It finds broken links, duplicate content, missing meta tags, redirect chains, slow pages - all the stuff that makes Google unhappy. The health score gives you a quick overview of how your site is doing, and you can track improvements over time. Each issue comes with clear explanations and recommendations for fixing it. It's not as detailed as Screaming Frog for hardcore technical audits, but it's way more user-friendly and covers what most sites actually need.
Rank Tracking
Track your keyword rankings across different search engines, locations, and devices. Moz checks your positions regularly and shows you changes over time with clear visualizations. You can organize keywords by tags or campaigns, compare your rankings against competitors, and set up alerts for significant changes. The Share of Voice metric is particularly useful - it shows what percentage of total clicks you're getting for your tracked keywords compared to competitors. Rankings update weekly by default, though you can bump it up to daily on higher plans.
On-Page Grader
Enter any URL and target keyword, and Moz analyzes how well that page is optimized for ranking. It checks over 50 factors including title tags, meta descriptions, content quality, internal linking, and page load speed. You'll get a grade from A to F along with specific recommendations for improvement. It's great for optimizing new content before publishing or identifying why existing pages aren't ranking as well as they should. The grader compares your page against top-ranking competitors, so you can see exactly what they're doing differently.
SERP Analysis
For any keyword, see the top 10 ranking pages with their Domain Authority, Page Authority, number of linking domains, and social shares. This helps you quickly gauge keyword difficulty and figure out what it would take to rank. You can spot patterns in the SERPs - like whether Google favors certain content types or domain ages for that keyword. It's faster than manually checking each result and gives you actionable insights about whether a keyword is realistic to target.
Competitive Analysis
Enter a competitor's domain and see their top-ranking pages, keyword opportunities, and backlink profile. Moz shows you which keywords they rank for that you don't, helping you identify content gaps. You can also see their strongest pages and analyze why they're performing well. The tool helps you understand your competitive landscape and find opportunities to outrank competitors in specific areas rather than trying to compete everywhere at once.
Local SEO Tools (Moz Local)
If you're doing local SEO, Moz Local helps you manage business listings across directories like Google Business Profile, Yelp, Facebook, and dozens of others. It ensures your NAP (name, address, phone) information is consistent everywhere, which is crucial for local rankings. You can track local rankings by city, monitor reviews, and identify duplicate listings that could confuse customers. Several case studies show agencies using Moz Local to manage hundreds of locations efficiently - one agency closed over 3,900 duplicate listings automatically.
What Moz Pro Does Best
Pricing
Choose the plan that fits your business needs
Starter
$49
/month
Freelancer/SEO Specialist
Standard
$99
/month
Small business/Small marketing team
Medium
$179
/month
Medium agency/Internal SEO team
Large
$299
/month
Large agency/Company with extensive online presence
Premium
$599
/month
Enterprise
Moz Pro Integrations
Connect with 6+ popular platforms
Google Analytics
Analytics
Google Search Console
Search Performance
MozBar Browser Extension
Browser Tools
Moz API
Developer Tools
Google Sheets
Data Export
CSV Export
Data Export
Moz Pro Pros and Cons
An honest assessment of strengths and limitations to help you make an informed decision
Strengths
Moz Pro's biggest strength is that it's built by people who actually do SEO and understand what practitioners need. The tool reflects years of real-world experience rather than just checking boxes on a feature list.
- Domain Authority metric is the industry standard - even non-users reference it constantly
- Keyword Explorer provides incredibly accurate search volumes and difficulty scores
- Organic CTR data shows real click potential, not just search volume
- Link Explorer has one of the largest backlink indexes available
- Spam Score metric helps identify toxic links before they cause problems
- Site Crawl is user-friendly while still being comprehensive for most needs
- Educational resources are genuinely world-class - blog, videos, guides actually teach you SEO
- Interface is clean and intuitive - you can find things without constant searching
- 30-day free trial (no credit card required) lets you properly evaluate the tool
- MozBar browser extension is incredibly useful for on-the-fly SEO analysis
- API access included on all plans for custom integrations and automation
- Regular updates based on algorithm changes and user feedback
- Strong community and active forums where you can get help from other users
- On-Page Grader gives actionable recommendations rather than just identifying problems
- Share of Voice metrics help you understand your market position
- Local SEO tools (Moz Local) are excellent for managing multiple location businesses
- Company has been around since 2004 - they're not going anywhere
- Pricing tiers allow you to start small and scale as you grow
- Data accuracy is consistently reliable across all tools
- Perfect for agencies managing multiple client campaigns
Limitations
Even with two decades of refinement, Moz Pro isn't perfect. Here are the honest drawbacks you should consider before subscribing.
- Pricing starts at $49/month but the Starter plan is quite limited - most people need Standard ($99) or higher
- More expensive than competitors like SE Ranking for similar feature sets
- Backlink index isn't as large or frequently updated as Ahrefs
- Default rank tracking is weekly - daily tracking requires higher-tier plans
- Some features are locked to higher pricing tiers, forcing upgrades
- Link index updates less frequently than Ahrefs (which updates every 15 minutes)
- Keyword database is solid but smaller than Semrush's 25+ billion keywords
- No content optimization tool like Semrush's Writing Assistant or Surfer
- Learning curve for new users - there's a lot packed in
- Site crawl is good but not as detailed as Screaming Frog for technical specialists
- No social media monitoring features
- No PPC/advertising research like Semrush and SpyFu offer
- Some advanced features require technical knowledge to use effectively
- Credit-based system for some features can be limiting on lower plans
- Mobile app is fairly basic compared to desktop version
- Report customization could be more flexible for agencies
- Occasional bugs in the interface, though support usually fixes them quickly
- No built-in content calendar or project management features
- Local SEO features (Moz Local) sometimes cost extra depending on plan
- Can feel like you're paying for educational content you might not use
What Users Say About Moz Pro
The SEO community has a lot of respect for Moz Pro, largely because the company has been around forever and genuinely tries to educate people rather than just selling software. Users consistently praise the Domain Authority metric as incredibly useful for evaluating link quality and competitor strength - it's become such a standard that even people using other tools reference it. The Keyword Explorer gets high marks for data accuracy, with many saying it provides more realistic difficulty scores than competitors. The interface is clean and well-organized, making it easy to find what you need without getting lost in menus. The educational content - blog posts, Whiteboard Friday videos, guides - is legendary in the SEO world. Many people learned SEO from Moz's free resources before ever paying for the tool. On the downside, some users feel the pricing is high compared to tools like SE Ranking, especially if you don't need all the features. A few mention that the backlink index, while solid, isn't quite as comprehensive as Ahrefs. The rank tracking updates weekly by default, which some find limiting if they want daily tracking (though you can upgrade for that). Customer support gets generally positive reviews, though response times can vary. Overall sentiment: if you value data accuracy, education, and a tool that's been refined over 20 years, Moz Pro is worth the investment. If you're just starting out or on a tight budget, it might be overkill.
Who Should Use Moz Pro?
Moz Pro is ideal for professional SEO agencies and marketing departments that value data accuracy and want tools backed by solid methodology. If you're managing multiple client campaigns and need reliable metrics to base your strategies on, Moz delivers. It's especially good for teams that prioritize education and professional development - the included learning resources alone are worth a significant chunk of the subscription cost. Companies doing extensive link building will appreciate the comprehensive Link Explorer and Domain Authority metrics for evaluating opportunities. Local SEO agencies managing multiple location businesses get massive value from Moz Local's automation capabilities - as shown in case studies where agencies managed hundreds of locations efficiently. Mid-sized businesses with dedicated marketing teams will find the balance of features and usability hits a sweet spot. Where it might not fit: absolute beginners on a tight budget would probably get more value from something like Ubersuggest or Mangools first. If your main focus is content optimization rather than link building, tools like Surfer or Clearscope might be better specialized options. Freelancers who only need basic rank tracking might find it overkill. And if you need the absolute largest backlink index or daily rank tracking by default, Ahrefs might be a better fit. But for professional SEO practitioners who want reliable data, proven methodology, and world-class education, Moz Pro remains one of the best comprehensive platforms available. The 30-day free trial (without requiring a credit card) makes it risk-free to test if it's right for you.
See Real Results from Moz Pro Users
Discover how businesses achieved measurable success with Moz Pro
View All Moz Pro Case Studies →